Summer Holidays

Ok, so I have disappeared as I have been struggling with an internet connection - I will endeavour to start posting more regularly again so keep checking. You should be working hard over the summer - remember you need to come back in September and be clear about the genre, style and artist you are working with. Your blog should already have aroud 20 - 25 posts by the time we start back in September. Don't worry about the planning too me uch - focus on the research section.

Here is the list for those of you who have lost it (I'm confident none of you will have though).

SUMMER HOLIDAYS

 
The blog

PART 1

The Mark Scheme – Research and Planning
Level 4 16–20 marks
Planning and research evidence will be complete and detailed.
There is excellent research into similar products and a potential target audience.
There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
There is excellent organisation of actors, locations, costumes or props.
Time management is excellent.
There is excellent skill in the use of digital technology or ICT in the presentation.
There are excellent communication skills.
There is an excellent level of care in the presentation of the research and planning.

 RESEARCH

The Genre (codes and conventions)

Documentary (ICT)

History of the genre

Features of the genre

Critical opionion

Location, mise-en-scene, costume, camera angles

Research into types of video linked to genre – narrative, performance (conventions of this type of video

 Similar products

Analysis of videos in the same genre

·         Identify the features

·         Comment on the effect

·         Impact on the viewer

·         Message portrayed

·         Success

Directors who have worked in the genre; biography, analysis of work

Link by feature eg vidios shot in the same location, using the same camera angles, costuming style.

 

The Target Audience

Who are they?

Research into why people watch music videos

Audience expectations – documentary (ICT)

Interviews/focus groups (video)

Audience evaluation of videos – feedback

Target audience profile

 

The band/artist

Biography and personal details

Music history – songs, lyrics, videos

Image; posters, films, TV interviews, websites, magazine interviews

Themes; lyrics and past videos

Target audience for the artist – fandom;concert sales/tickets, chart sales, merchandise, fan groups/clubs.

Analysis of previous videos, TV interviews (CLIPS).

 PLANNING

Mind maps

Mood boards

Lyric notes with images

Storyboards

100 word plan

Job roles and responsibilities

Shot list

Costuming

Location plans

Props list

Production schedule

Actor lists and call sheets

Contracts

Risk assessment

Contingency plan