Pete Fraser

This is the link to a blog post about the A2 music video course work task - have a look! It has examples on it aswell and nine steps that Pete Fraser recommends all students follow.

http://petesmediablog.blogspot.co.uk/2010/10/music-video-for-level.html

The image of the band/artist

The posts below are a sample of the sort if thing you need to be exploring to get a sense of the image of the band/artist. TV interviews and magazine front covers are great examples - as you explore them consider the following:
-what programme/magazine do they appear in/on and what does this tell us (think about the target market here).
- what sort of questions are asked and what answers are given - are the band quite open and chatty or more reserved and quiet?
- what relationship is developed between the host and the band?
- how do the band/artist present themselves - how are they dressed/positioned etc

All this will help you really consider the IMAGE the band/artist is trying to cultivate.

Magazine front covers

       

ONE DIRECTION DAYBREAK INTERVIEW IN HD (ALL 3 PARTS) - 31/1/13

Summer Holidays

Ok, so I have disappeared as I have been struggling with an internet connection - I will endeavour to start posting more regularly again so keep checking. You should be working hard over the summer - remember you need to come back in September and be clear about the genre, style and artist you are working with. Your blog should already have aroud 20 - 25 posts by the time we start back in September. Don't worry about the planning too me uch - focus on the research section.

Here is the list for those of you who have lost it (I'm confident none of you will have though).

SUMMER HOLIDAYS

 
The blog

PART 1

The Mark Scheme – Research and Planning
Level 4 16–20 marks
Planning and research evidence will be complete and detailed.
There is excellent research into similar products and a potential target audience.
There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
There is excellent organisation of actors, locations, costumes or props.
Time management is excellent.
There is excellent skill in the use of digital technology or ICT in the presentation.
There are excellent communication skills.
There is an excellent level of care in the presentation of the research and planning.

 RESEARCH

The Genre (codes and conventions)

Documentary (ICT)

History of the genre

Features of the genre

Critical opionion

Location, mise-en-scene, costume, camera angles

Research into types of video linked to genre – narrative, performance (conventions of this type of video

 Similar products

Analysis of videos in the same genre

·         Identify the features

·         Comment on the effect

·         Impact on the viewer

·         Message portrayed

·         Success

Directors who have worked in the genre; biography, analysis of work

Link by feature eg vidios shot in the same location, using the same camera angles, costuming style.

 

The Target Audience

Who are they?

Research into why people watch music videos

Audience expectations – documentary (ICT)

Interviews/focus groups (video)

Audience evaluation of videos – feedback

Target audience profile

 

The band/artist

Biography and personal details

Music history – songs, lyrics, videos

Image; posters, films, TV interviews, websites, magazine interviews

Themes; lyrics and past videos

Target audience for the artist – fandom;concert sales/tickets, chart sales, merchandise, fan groups/clubs.

Analysis of previous videos, TV interviews (CLIPS).

 PLANNING

Mind maps

Mood boards

Lyric notes with images

Storyboards

100 word plan

Job roles and responsibilities

Shot list

Costuming

Location plans

Props list

Production schedule

Actor lists and call sheets

Contracts

Risk assessment

Contingency plan

 

 

Director Study

This week you should be working on your own filming project - remember all the filimg techniques you know and get used to practicing them again. What you need to put on the blog as your evidence is:

• the original film
• an explanation of why you chose the video to re-create, what motivated the choice?
• your version of the video
• an evaluation of the final piece covering; what issues you encountered, what was most difficult, what you need to revise/revisit and targets for your next piece.

All this needs to be on the blog by Monday 24th June. By Monday you need to have at least three entries on the blog:
1. The history of the music video.
2. A study of a music video director.
3. The first filming project of your own.

Madonna - La Isla Bonita [Official Music Video]

The History of MTV

12th June
The History of the Music Video
So this week the notes you have made on the history of the music video need to go onto your Blog - but REMEMBER I don't want to read 30 blogs that are the same. Find an area that interests you can do some extra research into it.

• history of MTV
• the soundies
• technological developements
• trace the history of a group or artist
• the impact of youtube
• the hisroty of a gener of music and it's related videos

These are all further areas you could research. Make your blog your own - it needs to reflect your research not just lesson notes. Also, you are media students, embed clips, discuss the impact of them don;t just waffle without supporting your ideas.

http://www.history.com/news/the-music-video-before-music-television
http://www.theverge.com/2013/4/22/4244818/picturing-two-decades-of-music-video-history-from-michel-gondry-to-ok
http://www.today.com/id/43833050/ns/today-today_entertainment/t/big-moments-history-mtv/