This is the link to a blog post about the A2 music video course work task - have a look! It has examples on it aswell and nine steps that Pete Fraser recommends all students follow.
http://petesmediablog.blogspot.co.uk/2010/10/music-video-for-level.html
Monday, 5 August 2013
Saturday, 3 August 2013
The image of the band/artist
The posts below are a sample of the sort if thing you need to be exploring to get a sense of the image of the band/artist. TV interviews and magazine front covers are great examples - as you explore them consider the following:
-what programme/magazine do they appear in/on and what does this tell us (think about the target market here).
- what sort of questions are asked and what answers are given - are the band quite open and chatty or more reserved and quiet?
- what relationship is developed between the host and the band?
- how do the band/artist present themselves - how are they dressed/positioned etc
All this will help you really consider the IMAGE the band/artist is trying to cultivate.
-what programme/magazine do they appear in/on and what does this tell us (think about the target market here).
- what sort of questions are asked and what answers are given - are the band quite open and chatty or more reserved and quiet?
- what relationship is developed between the host and the band?
- how do the band/artist present themselves - how are they dressed/positioned etc
All this will help you really consider the IMAGE the band/artist is trying to cultivate.
Summer Holidays
Ok, so I have disappeared as I have been struggling with an internet connection - I will endeavour to start posting more regularly again so keep checking. You should be working hard over the summer - remember you need to come back in September and be clear about the genre, style and artist you are working with. Your blog should already have aroud 20 - 25 posts by the time we start back in September. Don't worry about the planning too me uch - focus on the research section.
Here is the list for those of you who have lost it (I'm confident none of you will have though).
The blog
Level 4 16–20 marks
Planning and research evidence will be complete and detailed.
There is excellent research into similar products and a potential target audience.
There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
There is excellent organisation of actors, locations, costumes or props.
Time management is excellent.
There is excellent skill in the use of digital technology or ICT in the presentation.
There are excellent communication skills.
There is an excellent level of care in the presentation of the research and planning.
RESEARCH
Similar products
PLANNING
Here is the list for those of you who have lost it (I'm confident none of you will have though).
SUMMER HOLIDAYS
The blog
PART 1
The Mark Scheme – Research
and PlanningLevel 4 16–20 marks
Planning and research evidence will be complete and detailed.
There is excellent research into similar products and a potential target audience.
There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.
There is excellent organisation of actors, locations, costumes or props.
Time management is excellent.
There is excellent skill in the use of digital technology or ICT in the presentation.
There are excellent communication skills.
There is an excellent level of care in the presentation of the research and planning.
The Genre (codes and conventions)
Documentary (ICT)
History of the genre
Features of the genre
Critical opionion
Location, mise-en-scene,
costume, camera angles
Research into types of video
linked to genre – narrative, performance (conventions of this type of video
Analysis of videos in the same
genre
·
Identify the
features
·
Comment on the
effect
·
Impact on the
viewer
·
Message portrayed
·
Success
Directors who have worked in
the genre; biography, analysis of work
Link by feature eg vidios shot
in the same location, using the same camera angles, costuming style.
The Target Audience
Who are they?
Research into why people watch
music videos
Audience expectations –
documentary (ICT)
Interviews/focus groups (video)
Audience evaluation of videos –
feedback
Target audience profile
The band/artist
Biography and personal details
Music history – songs, lyrics,
videos
Image; posters, films, TV
interviews, websites, magazine interviews
Themes; lyrics and past videos
Target audience for the artist
– fandom;concert sales/tickets, chart sales, merchandise, fan groups/clubs.
Analysis of previous videos, TV
interviews (CLIPS).
Mind maps
Mood boards
Lyric notes with images
Storyboards
100 word plan
Job roles and responsibilities
Shot list
Costuming
Location plans
Props list
Production schedule
Actor lists and call sheets
Contracts
Risk assessment
Contingency plan
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